Divulgación de la Ciencia en Redes Sociales: Cambio Climático

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Dra. María Elena Meneses Rocha y Dr. Jacob Bañuelos Capistrán

• Elaborar un diagnóstico sobre la estrategia de divulgación implementada hasta ahora por el CCA


• Posicionar entre público objetivo y a través de los portales oficiales y redes sociales la información generada por el CCA con miras a la Reunión Mundial de Alcaldes y la Cumbre Mundial de Cambio climático.


• Promover la participación activa de diversas comunidades de aprendizaje, investigadores, profesores, comunicadores, periodista, estudiantes y ciudadanía en general sobre las acciones emprendidas por el CVCCCM en relación al cambio climático y la cultura medio ambiental, con objeto de fomentar el debate constructivo, el intercambio de información y la reflexión activa. -Realizar una propuesta de divulgación de la ciencia en redes digitales

Popularization of science in social networks: climate change

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The proposal seeks to carry out a detailed study and analysis on the strategies implemented for share the studies and information development by the Centre for Atmospheric Sciences (CAS), in order to position the information generated in the center between the target and through official portals and social networks with a view to the Global Meeting of Mayors and the World Summit on Climate Change.

It also aims to promote the active participation of diverse learning communities, researchers, teachers, communicators, journalists, students and citizens on the actions taken by the CVCCCM in relation to climate change and environmental culture to encourage constructive debate, information exchange and active reflection.
To achieve the above objectives are require:
• Develop a diagnosis and propose a redesign of the site of the Virtual Center for Climate Change in Mexico City (http://www.cvcccm-atmosfera.unam. Mx / cvcccm /).
This redesign will emphasize the development of the site, usability, accessibility of information, interesting links, network resources: RSS, social bookmarking and social networking, information exchange and interactivity with the specialized centers.
• Proposal for scientific dissemination through social networks with a view to the Summit of Mayors and the World Summit 2010. It will use the following networks:
1 Tecnológico de Monterrey, Mexico City.
2 Centre for Atmospheric Sciences, UNAM
Proposal and production of social networks: Facebook, Twitter, YouTube and Flickr.
Proposal and production of Internet TV Channel (YouTube) for interviews with experts:
• Development of an academic paper on science communication on the Internet involving a researcher at the UNAM and one from the Tecnológico de Monterrey, which realizes the strategy implemented to bring scientific knowledge to society through the media Digital.
It is considered that disclosure of science is a decisive factor to promote the development of research in the country, in the knowledge communities and educational institutions from public and private sectors. The socialization of scientific knowledge must be provided in public policies of governments, since it is a prerequisite for innovation and sustainable development.

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